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核美专业品牌策划设计

策划设计 做有核能威慑力的品牌整体策划设计

发布者: agent3320 | 发布时间: 2018-5-21 13:05| 查看数: 553| 评论数: 1|帖子模式

策划设计 做有核能威慑力的品牌整体策划设计 http://hm.sjsd8.com (一)、战略层面: 1、信息收集及市场调研 2、定位和品类机会研究 3、战略定位和品类战略 (二)、策略层面: 4、营销4P战略运营配称 5、打造第一品牌18大定位系统 6、品牌营销策略与传播 7、常年战略顾问护航工作 (三)、执行层面: 8、招商策划和大商打造系统 9、定位指导的营销和销售管理体系化 10、定位培训/销售团队和经销商培训 11、终端定位落地和销售系统 12、年会/展会/招商会等会议策划 打造第一品牌18大步骤定位系统: 1.明确品类宗属 2.品牌战略定位 3.品牌命名 4.品类命名 5.定位广告语 6.定位品牌故事 7.品牌视觉锤 8.聚焦核心品项 9.界定源点人群 10.界定竞争对手 11.聚焦源点渠道 12.聚焦源点市场 13.打造信任状 14.4P运营配称 15.战略聚焦 16.公关启动 17.成为品类代表 18.品类战略扩张 备注:以上核心服务还是:战略定位和定位落地系统咨询服务,也可针对企业特殊问题来定制服务, 并根据企业方需求 、市场变化来适当增减和优化调整,一切都围绕“如何快速打造行业第一品牌和快速提升企业销售额和利润”而定。 备注:以上核心服务还是:战略定位和定位落地系统咨询服务,也可针对企业特殊问题来定制服务, 并根据企业方需求 、市场变化来适当增减和优化调整,一切都围绕“如何快速打造行业第一品牌和快速提升企业销售额和利润”而定。

最新评论

agent3320 发表于 2019-11-22 09:57:20

策划设计


做有核能威慑力的品牌整体策划设计

http://hm.sjsd8.com



(一)、战略层面:

1、信息收集及市场调研

2、定位和品类机会研究

3、战略定位和品类战略


(二)、策略层面:

4、营销4P战略运营配称

5、打造第一品牌18大定位系统

6、品牌营销策略与传播

7、常年战略顾问护航工作


(三)、执行层面:

8、招商策划和大商打造系统

9、定位指导的营销和销售管理体系化

10、定位培训/销售团队和经销商培训

11、终端定位落地和销售系统

12、年会/展会/招商会等会议策划

ABUIABAEGAAgrZ-51QUo5sDb5gcw5AE4BA

附:天竞战略打造第一品牌18大步骤定位系统:

1.明确品类宗属

2.品牌战略定位

3.品牌命名

4.品类命名

5.定位广告语

6.定位品牌故事

7.品牌视觉锤

8.聚焦核心品项

9.界定源点人群

10.界定竞争对手

11.聚焦源点渠道

12.聚焦源点市场

13.打造信任状

14.4P运营配称

15.战略聚焦

16.公关启动

17.成为品类代表

18.品类战略扩张

备注:以上核心服务还是:战略定位和定位落地系统咨询服务,也可针对企业特殊问题来定制服务, 并根据企业方需求


、市场变化来适当增减和优化调整,一切都围绕“如何快速打造行业第一品牌和快速提升企业销售额和利润”而定。

备注:以上核心服务还是:战略定位和定位落地系统咨询服务,也可针对企业特殊问题来定制服务, 并根据企业方需求


、市场变化来适当增减和优化调整,一切都围绕“如何快速打造行业第一品牌和快速提升企业销售额和利润”而定。



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